And how do you do all of that on top of migrating the entire Onion website to WordPress?
If you, too, immediately thought “well what the hell was it, then, if not The ‘Press???,” the answer is… fucking Kinja.
The Editorial Process
Ben Collins: …I just want to walk through their daily process for writing headlines. They come in every day. There’s either one or two meetings depending on the day, and then they write — usually, it’s around 190 headlines. They are put into a Google form and completely anonymized. Then, from there, it’s trimmed down a little bit by one of the editors per day. Then, they go in the room, and they read them out loud, all of them, and if it gets a laugh or if it’s like that’s something that’s a character we’re going to bring back or they got to talk through it, they check it off, and then they whittle those down over and over and over again. And by the end of the meeting, there’s usually — what, Danielle? — like 10 max, 5 to 10?
Danielle Strle: Yeah, tops.
BC: Around there. And then, those get written out, and if the copy’s not good or if it’s just a nib or something, that gets whittled down to three or four per day. And that comes from that contributor network that has legit famous people in it, or it comes from the people in the room. And then only after all that did they go back, and they’re like, “That guy wrote that thing.” That’s how meritocratic this is.